Christian Social Networks - The rise in popularity

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Why is it that the church still isnt grasping the power of web 2.0 and social networking.

I recently went through a webinar with one of the most successful social marketers out there, Mr jack Humphrey. Jack has dominated social marketing for years and is one for the guys to really be a continued success out there and he is one of my go to guys if I need advise.

Jack was talking about myspace, youtube, facebook.. and how everybody goes to the most popular social network sites to create a buzz, but he went onto explain that these sites just arent niche based enough.

It got me thinking.. in any nuiche at all there are social networking sites specific to that niche. I did a google search that took me all of 5 seconds and it listed all of the Christian social network sites in a post from

Church tech review

I didnt realise that there was this many. These are great places to find other Christians and is great for the niche I am operating in.

For evanglelism purposes I thought of how to get a niche to work for you in the local area to provide
impact for your local church.

Here are 5 things you can do.

1. Go into groups on myspace, facebook for your city, town or district.
2. Research what people are talking about. What is the buzz in that niche?
3. Participate in the discussion
4. Look to build relationship s not go for the throat, you are wanting to build credibilty
5. Research other social networks that may be part of the discussion or be location specific.

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What is web 2.0 - A definition for the Christian community that are confused by it

I mentioned the phrase web 2.o and started saying how churches and Christian para-organizations should start to gain advantage from web 2.0. I have had people contact me saying, sound great Steve but what is web 2.0? I apologize for the use of terminology some people will understand the phrase others will not. So for those of you that didn’t.

Briefly, web 2.0 is the next generation of the Internet. The web has evolved and changed over the last decade. Previously the most popular websites for visitors and traffic were the search engines like google, yahoo and msn. People would showcase their websites on these websites to gain traffic.

These are no longer the most popular. The new next generation web 2.0 websites are. Web 2.0 websites allow the users to control the content. Examples of these are like youtube, facebook, myspace and blogger, to name a few.

There are stacks and stacks of them. To make a comparison though, I have put this graph on from Alexa.

As you can, google has pretty much stayed the same over this period, but these other web 2.0 sites are on an upward curve and will eventually take over google.

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