Church marketing techniques - part 1

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Web 2.0 is the buzz word around the internet but what is it and how can churches use it. I did this video for my Youtube viewers but wanted to share to my dedicated readers on IgniteYourMinistry.

So here it is.

Please let me know what you think.

Steve

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Christian outreach - How research can help you grow your church?

How many churches really are scowering the internet for news and topical issues that concern your local area?

This is a prime example of how internet marketing principles definitely overlap in growing the Kingdom.

Lets face it, the church is often seen as irrelevant and boring in this day and age.  We face battles
to change this perception which we know is not true.  A great way in starting to redress this balance is
to find out the kind of topical issues people are concerned about.

Let me ask you a question, when was the last time that you actually proactively looked at the issues that were important to people to people in your community?

Here are some ways to keep current

1. Google news
2, Google blogs
3. facebook / youtube / twitter

I know I am talking again about these websites that are predominantly seen as kids websites, but the fact is these are now used by a broad spectrum of users in many different age brackets.

Your community uses them.

I get emails daily from news items through google that relate to items I want to write about but also
what is happening in our community because we want to be a church of significance in our town that is
relevant to the world of today.

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Christian Social Networks - The rise in popularity

Why is it that the church still isnt grasping the power of web 2.0 and social networking.

I recently went through a webinar with one of the most successful social marketers out there, Mr jack Humphrey. Jack has dominated social marketing for years and is one for the guys to really be a continued success out there and he is one of my go to guys if I need advise.

Jack was talking about myspace, youtube, facebook.. and how everybody goes to the most popular social network sites to create a buzz, but he went onto explain that these sites just arent niche based enough.

It got me thinking.. in any nuiche at all there are social networking sites specific to that niche. I did a google search that took me all of 5 seconds and it listed all of the Christian social network sites in a post from

Church tech review

I didnt realise that there was this many. These are great places to find other Christians and is great for the niche I am operating in.

For evanglelism purposes I thought of how to get a niche to work for you in the local area to provide
impact for your local church.

Here are 5 things you can do.

1. Go into groups on myspace, facebook for your city, town or district.
2. Research what people are talking about. What is the buzz in that niche?
3. Participate in the discussion
4. Look to build relationship s not go for the throat, you are wanting to build credibilty
5. Research other social networks that may be part of the discussion or be location specific.

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