Church blog or church website?

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There are many people out there that engage in the debate website v blog.. Its about time Ignite entered the debate.

As you can see I have gone for wordpress to manage my content for my domain.  Why did I go for wordpress when some people say wordpress is blogging software?

Well wordpress is so much more than just blogging software.

Wordpress is:-

CMS - A content management system
SEO Friendly - Once set up the engines love fresh content
Open source - Its free and updates are free
Its a publishing system - A marketer once said to me “if you write the content you
control the content”
You connect with the reader easier when a blog is more personal than writing website corporate copy

This doesnt mean that websites are the wrong way when  looking ast providing an online presence..

My home church is http://www.KingsBolton.co.uk

That is our domain and we are currently working on adding a blog on to a subdomian which is

http://www.kingsbolton.co.uk/blog

This way you get the best of both worlds..

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Church branding - Some simple steps.

So yesterday, I spoke about the importance of church branding.  Today I have a few thoughts on what we should do when looking at a brand, evaluating your current church brand.

Over the last few years, I have been an online marketer and I have used self-branding to give myself credibility within an industry.  Whether you think you have a church brand or not you do. Whether you are utilizing that brand for the good of your church to gain influence is another matter.

You see your church is a brand; your church brand attracts or repels. In my opinion, every church does both.  It would be great if a church appealed to every person on the planet but in reality it does not.

In order to have a church brand that works for you I would use these points below. 

• Pray over where God is calling you.  What demographic and what brand would fit with them.

• Look at the kinds of interests your target audience may have.  Your brand is not just about your logo, although it does happen to make a difference.

• Don’t try and be something your not.  Regardless of what demographic your church is looking to attract.  As I said before your church appeals to a certain demographic, whether that young, old, business or surfers.  Your brand has to look like that.  In essence, don’t try and have a website or brand that looks completely different to your Sunday experience.  You may get people there but you won’t keep them there. 

• If you don’t know what to do, outsource it.  If you don’t know a Hebrew word you don’t just make it up and have a go, you look for a resource that does know.  We as a church need not to be wary of bringing in people to do what is needed but embrace it.

The brand doesn’t just encompass the website, logo and stationary but the whole picture. 

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Why Ignite

Welcome, I always like to share a little about me. My name is Steve Prescott, I am 29 years young, I live in Bolton in the UK. I am the founder and author of igniteyourministry.com.

I have set up this site to share, teach and learn from other online marketers in the Christian world. I have been marketing online for the last decade but only over the last 3 years I have really seen massive growth online in the secular market. More about that shortly, a bit about me first.

I am Steve, I have been a reborn christian for 3 1/2 years now and my life has been turned around. I am now studying at Nazarene Theological College in Manchester, England training to become a Pastor. I am part of a church called Kings Church Bolton and is part of the Assemblies of God denomination.

I have a beautiful daughter called Stephanie whom is 7 this year and is growing into an a brilliant young lady. I have learnt from some of the best online marketers in the business and feel compelled to share what I have learned to the Christian community to build local church, and Christian para-organistaions, which in turn will build the Kingdom of God. Some of this information will be free, other courses will have a cost.

Read the vision statement on how I can help.

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