How to optimise you church blog with wordpress plugins
Filed Under Ignite Your Ministry News · Tagged: blogging traffic secrets, christian blogging, christian traffic secrets, church blogging, church blogging techniques, church growth, church keyword research, Church marketing, church traffic secrets, creative church outreach, internet evangelsim, ministry marketing, pastors blogging, setting up wordpress, web 2.0 for church
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I have been promising for a while now a video tutorial on wordpress.. so I have done a brief tutorial on 3 plugins that help you get stacks more traffic form the search engines.
Enjoy and comments are welcomed.
How to drive endless traffic to your church blog or website.
Filed Under Ignite Your Ministry News · Tagged: christian traffic secrets, church blogging techniques, Church marketing, church marketing blogs, church traffic secrets, pastors blogging
Lets face we have all done it, got all excited about our church website or even blog. Most churches and Christian organizations spend endless amounts of time getting the website or blog looking right and spend very little time marketing that website.
How do you go about driving traffic to that website? In business, if you have a shop on a backstreet then there is no point opening if people do not know how to find you. This is similar with church, the website is all about reaching out and letting the community you are serving know you are there for them. If you cannot drive traffic to your website then your time and money in setting it up has been wasted. Harsh I know but true!
I have had many conversations with church leaders that always think marketing has to cost lots of money, and frankly that perception is wrong. In today’s age, you can market online for very little.
Here are five ways to market your church online
1. Wordpress website / blog –
2. Youtube Channel
3. Facebook / Myspace
4. Podcasts of sermons
5. Press Release
These will drive endless amounts of traffic to your church website every week. You can do all these for very little or no cost at all and you point them all back to your website / church blog to raise awareness. In today’s age the internet is so powerful and it is about time we started to get wise and start to use it to build the Kingdom of God.
Make sure you sign up to the newsletter and updates in the top right hand corner as I will be doing video tutorials on all these soon.
Steve
The secret to getting more traffic to your church blog - Part 1
Filed Under Ignite Your Ministry News · Tagged: blogging traffic secrets, christian blogging, christian traffic secrets, church blogging, church blogging techniques, church growth techniques, creative church outreach, creative evangelism
Yesterday I spoke on why we should blog and how we can get a ton of traffic for our church blogs and eventually bring people through the doors of our churches and further advance the Kingdom of God.
Today I am going to lift the lid on my preferred blogging software that is free. This is the start of the series of tutorials on why you should have a blog and what you should do to drive traffic to your blog.
Firstly, you should host your blog on your own domain. I know there are so many websites that offer free blogs hosted on free websites like blogger and wordpress.com. I am a big fan of wordpress but you need to use the self hosted free install, please let me explain why.
When you are using wordpress on your domain you can use the plugins to optimise your blog and gain visitors to it. You are promoting a brand, a domain that people will start to remember. All the other free online blogs give you a sub domain such as yourblog.blogger.com. This is all well and good but you cannot control it and optimise it as much.
You maybe a preacher, a youth leader, a Pastor and cell group leader, you may be looking to launch a blog for your church to keep the community informed. Whoever you are or whatever your role, the best way to set up a blog is self hosting wordpress.
Steps 1 – Research your potential audience
We covered the importance of keyword research the other day, but we need to just cover over it again.
One of the biggest mistakes of all bloggers is the lack of research of what people want to read about in the niche you’re operating in.
I would recommend you follow this process.
Go to google.com and type in your number one keyword.
Have a look at the top 10 websites and view them. Have a look at what content they have, if they are easy to read and do they look good.
Make a list of what kind of content they have and we can use these lead keywords next.
With these “lead keywords” put them into a keyword research tool. There are plenty out there to use that free.
Here are a couple I would use.
http://www.hexatrack.com (free version for a limited period)
http://www.wordtracker.com/ (free trial then pay site)
When using these tools you are looking for “long tail keywords”. These long tail keyword are searches that people search on a regular basis but there isn’t as much competition as the “lead keywords”. This is the approach of many internet marketers that have the luxury of working for them and it works in any niche. Here are some other articles that may be worth a read.
Steve has been working in online marketing for the last 10 years. Since becoming a Christian 3 years ago his heart changed from making money to building the Kingdom of God and a vision was birthed to create a series of training courses to aid the church and Christian para-organisations