What does web 2.0 mean to the Christian world and Christian marketing?

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There has been lots of hype around web 2.0 and how the internet has changed.  Google bought youtube for over a billion dollars?  Why was that?  You would think google had it sewn up right?  Wrong, the way people used the internet has changed.  Over half of the content on the web is now video, and that is largely dominated by users posting their own.

Web 2.0 for the Christian world is massive.  The internet has changed in such a way that internet users want to connect, discuss and use the internet to learn and put their own point of view across.  The Christian community can use web 2.0 to engage with a lost and dying world.  The most popular websites on the planet are youtube, facebook, and myspace.  There are common misconceptions that these are only for spotty kids that may be branded as geeks.  This is wrong.  All ages groups now use these sites and they are prime places to spread the Christian message in a relevant manner.  

I have been using facebook, myspace and youtube to drive daft amounts of traffic to my site.  Churches and Christian para organisations can do the same.

So I urge the Christian community to embrace web 2.0 engage it and use it.  If you are unsure and need help then I would love to add value.

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