Church branding - Some simple steps.

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

So yesterday, I spoke about the importance of church branding.  Today I have a few thoughts on what we should do when looking at a brand, evaluating your current church brand.

Over the last few years, I have been an online marketer and I have used self-branding to give myself credibility within an industry.  Whether you think you have a church brand or not you do. Whether you are utilizing that brand for the good of your church to gain influence is another matter.

You see your church is a brand; your church brand attracts or repels. In my opinion, every church does both.  It would be great if a church appealed to every person on the planet but in reality it does not.

In order to have a church brand that works for you I would use these points below. 

• Pray over where God is calling you.  What demographic and what brand would fit with them.

• Look at the kinds of interests your target audience may have.  Your brand is not just about your logo, although it does happen to make a difference.

• Don’t try and be something your not.  Regardless of what demographic your church is looking to attract.  As I said before your church appeals to a certain demographic, whether that young, old, business or surfers.  Your brand has to look like that.  In essence, don’t try and have a website or brand that looks completely different to your Sunday experience.  You may get people there but you won’t keep them there. 

• If you don’t know what to do, outsource it.  If you don’t know a Hebrew word you don’t just make it up and have a go, you look for a resource that does know.  We as a church need not to be wary of bringing in people to do what is needed but embrace it.

The brand doesn’t just encompass the website, logo and stationary but the whole picture. 

Share This