Happy New Year and a quick tip

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

I recently put a website together for a church in Bury, UK.

Through the development and consultation we discussed the importance of having a contact us option throughout the website so wherever you land you can be contacted.

Although they weren’t totally for this, they took my advice on board and went with the advice.  The site has only been live a week and we haven’t started any web promotion.

A gentleman left a comment asking how he could get to the church.  Is this not the whole reason why we have a church website anyway?  Is it to connect with the community?

I see so many church websites that are sometimes missing the boat with their websites and what we need to do is to realise that our websites exist for the community.

Here are some questions to ask ourselves

• Does the design look like we want it to?
• Can the reader connect with our mission statement?
• When a reader comes to your site, do they know they are in the right place? (Is your marketing written for you or your reader?)

This is an extrememly hard thing to do, but we need to constantly put ourselves in the shoes of the readers.

Share This

Church website promotion - How can a church increase your ranking with Alexa?

In May this year the vision for Ignite your ministry was founded. I bought the domain, installed the wordpress software I recommend everyone to use and wrote my first post.

I have always used the alexa toolbar to check traffic rankings on websites, and I checked mine in May. I was a little shocked to realize that my site ad 8 million other sites in front of me for popularity. It wasn’t so much that I wasn’t ranked highly because I didn’t expect to be. It was the daunting fact that there is so much competition.

I started to do some of the basics of web 2.0 promotion and behold in just over 3 months I have now got a ranking with Alexa of 789,593 as I write this. How did I jump up so quickly, well there are a number of reasons for this but mainly its web 2.0 promotion to get targeted traffic to my site. There are many companies that can guarantee you so many hits a day but the problem is they are not targeted hits. Alexa monitor how long a person stays on your site and how many pages they click through. The main reason I jumped up so quickly is down to the content I wrote. You have to put yourself in the seat of the reader. They want value and if you give it, they will not only view many pages but will engage with you and build community.

I put this video on youtube.

Here are some useful articles that I found on the web.

Comment on What should the Church be learning from political … - This could take place via a website, video testimony, promotion material to share about the church, a few minutes in front of the church, small groups, etc. The Spirit at work in one is able to open the eyes and hearts of another.

Website Promotion - Follow this link to see the new website promotion, shown in Church this morning. http://www.youtube.com/v/kynX8h9kBxY&hl=en&fs=1.

New church website launched! - In the interest of full and complete disclosure, this post is what some might call “shameless self promotion.” However I’d like to think that since I’m not promoting myself per se’ and rather the church I am a pastor of then it’s OK. …

How you can Promote A Website Or A Blog - How can you promote your website? This is the most simple question which webmasters and bloggers asks. There are several methods for website promotion which can help you in building reliability of a website. Most common methods which …

Share This

Church marketing techniques - part 1

Web 2.0 is the buzz word around the internet but what is it and how can churches use it. I did this video for my Youtube viewers but wanted to share to my dedicated readers on IgniteYourMinistry.

So here it is.

Please let me know what you think.

Steve

Share This