Church blogging techniques - Planning the content for your church blog

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Once you have done the research and have an idea of what people are searching for, the next step I would do is break down these searches into categories. 

For me, the easiest way for me to do this was to write a paper site map down and do one in powerpoint.  I would then think of the first few articles I would write in each category and write a headline from the readers perspective.

You have just done a site map. 

Putting the site together. 

There are a few things you need in place first. 

1. Hosting
2. Domain name
3. Install the super blogging software – wordpress

Over th next few days I will be posting content on how to put these in place and a few tricks and tips I have picked up along the way. 

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The secret to getting more traffic to your church blog - Part 1

Yesterday I spoke on why we should blog and how we can get a ton of traffic for our church blogs and eventually bring people through the doors of our churches and further advance the Kingdom of God.

Today I am going to lift the lid on my preferred blogging software that is free. This is the start of the series of tutorials on why you should have a blog and what you should do to drive traffic to your blog.

Firstly, you should host your blog on your own domain. I know there are so many websites that offer free blogs hosted on free websites like blogger and wordpress.com. I am a big fan of wordpress but you need to use the self hosted free install, please let me explain why.

When you are using wordpress on your domain you can use the plugins to optimise your blog and gain visitors to it. You are promoting a brand, a domain that people will start to remember. All the other free online blogs give you a sub domain such as yourblog.blogger.com. This is all well and good but you cannot control it and optimise it as much.

You maybe a preacher, a youth leader, a Pastor and cell group leader, you may be looking to launch a blog for your church to keep the community informed. Whoever you are or whatever your role, the best way to set up a blog is self hosting wordpress.

Steps 1 – Research your potential audience

We covered the importance of keyword research the other day, but we need to just cover over it again.

One of the biggest mistakes of all bloggers is the lack of research of what people want to read about in the niche you’re operating in.

I would recommend you follow this process.

Go to google.com and type in your number one keyword.

Have a look at the top 10 websites and view them. Have a look at what content they have, if they are easy to read and do they look good.

Make a list of what kind of content they have and we can use these lead keywords next.

With these “lead keywords” put them into a keyword research tool. There are plenty out there to use that free.

Here are a couple I would use.

http://www.hexatrack.com (free version for a limited period)

http://www.wordtracker.com/ (free trial then pay site)

When using these tools you are looking for “long tail keywords”. These long tail keyword are searches that people search on a regular basis but there isn’t as much competition as the “lead keywords”. This is the approach of many internet marketers that have the luxury of working for them and it works in any niche. Here are some other articles that may be worth a read.

Evangelism Blogs Evangelism Through Blogging: HOW TO START A BLOG EVANGELISM THROUGH BLOGGING: WHY YOU SHOULD DO IT Blogging: Cyber-Savvy Outreach Mark Beeson: Leverage Your Evangelism Moments The Benefits of Blogging / Social Media - Part #2 Church Marketing: Three Ways To Drive Traffic To The Blog

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Are Christians missing an opportunity when we don’t have a blog?

As leaders we often drive the importance of sharing your story to everyone we can and sometimes not every is as confident as the next. With a blog, you can share your story, discuss the bigger life issues in an informal manner with people online whom you might not necessarily see them regularly because of location.

The internet is a powerful tool, and if used correctly you can further the Kingdom of God with your keyboard and webcam. If you are not comfortable using the webcam to do video chat, that is also fine, blogging can be your way to sharing your story.

When dealing with online entrepreneurs I have often spoken about attraction marketing. I will urge entrepreneurs to share some of their life experience and story because in business also people want to know whom they are dealing with and want to deal with people like themselves. It is uncanny the kind of people you attract whom have similar experiences as yourself. We all have a story to tell and our story will attract different types of people.

There a so many ways you can drive traffic to your blog, and the blogging software I use is free, search engine optimized, and I get a ton of traffic without paying a penny in advertising.

I will be going through a series of posts on blogging and how you can set up a killer blog that is search engine friendly, that can link in with the popularity of facebook to drive more readers to your blog and how it can be doctored to look like a professional website.

What do you think? Does anyone blog out there now and have a success story? Responses are welcome.

Here are a couple of examples of other Christians using blogging to communicate.

‘Poor quality’ of vicars: the clergy respond Missing blogger found, Cyberspace reacts… Back from the Purpose Driven Network Conference!

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