What is web 2.0 - A definition for the Christian community that are confused by it

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I mentioned the phrase web 2.o and started saying how churches and Christian para-organizations should start to gain advantage from web 2.0. I have had people contact me saying, sound great Steve but what is web 2.0? I apologize for the use of terminology some people will understand the phrase others will not. So for those of you that didn’t.

Briefly, web 2.0 is the next generation of the Internet. The web has evolved and changed over the last decade. Previously the most popular websites for visitors and traffic were the search engines like google, yahoo and msn. People would showcase their websites on these websites to gain traffic.

These are no longer the most popular. The new next generation web 2.0 websites are. Web 2.0 websites allow the users to control the content. Examples of these are like youtube, facebook, myspace and blogger, to name a few.

There are stacks and stacks of them. To make a comparison though, I have put this graph on from Alexa.

As you can, google has pretty much stayed the same over this period, but these other web 2.0 sites are on an upward curve and will eventually take over google.

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What does web 2.0 mean to the Christian world and Christian marketing?

There has been lots of hype around web 2.0 and how the internet has changed.  Google bought youtube for over a billion dollars?  Why was that?  You would think google had it sewn up right?  Wrong, the way people used the internet has changed.  Over half of the content on the web is now video, and that is largely dominated by users posting their own.

Web 2.0 for the Christian world is massive.  The internet has changed in such a way that internet users want to connect, discuss and use the internet to learn and put their own point of view across.  The Christian community can use web 2.0 to engage with a lost and dying world.  The most popular websites on the planet are youtube, facebook, and myspace.  There are common misconceptions that these are only for spotty kids that may be branded as geeks.  This is wrong.  All ages groups now use these sites and they are prime places to spread the Christian message in a relevant manner.  

I have been using facebook, myspace and youtube to drive daft amounts of traffic to my site.  Churches and Christian para organisations can do the same.

So I urge the Christian community to embrace web 2.0 engage it and use it.  If you are unsure and need help then I would love to add value.

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What everyone should know about church marketing and keyword research

Well, here I England it’s a bank holiday and its half term and the sun is shining ( I know that doesn’t happen often).  This is a quick post before I take my daughter out for a picnic in the park.  I wanted to get this out today though, because this tool turned me losing money to targeting a niche with little competition and making money online.  I want to transfer this big lesson to “the Church”.

If you have read any of my other posts I have been online for 10 years and for 7 of them I didn’t se the importance of keyword research and spent thousands of dollars on google adwords campaigns trying to generate traffic to my website.

When I learned how to track popular keywords and how to find “long tail keywords” then this helped me to start to dominate niche’s with little competition.  I was completely clueless on the internet when I started marketing.

When I was found in between a rock and a hard place and virtually broke, I actually found myself an internet marketing coach that is one of the biggest names in network marketing online.  I went through his mentoring course and I am still learning form him now. 

One of the biggest lessons I learned was how to find keywords that didn’t have massive competition.  To do this there are a few keyword tracker tools that I like.  The main one I use now is:-

Hexatrack – At present this is FREE and there is a pro version with a monthly subscription.

The main thing to do though is look for “long tail keywords” these are phrases with 3 or more words that are being searched on a regular basis.  They will bring you targeted visitors within the niche you are operating in.  Enter the discussion, did you find this post valuable or would you like to add something.

here are a couple of other sites that I woud recommend.

 

 

What is SEO? Using Keywords to Get Your Site Noticed - Part 1

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